摘要
•Definir la estrategia de productos de acuerdo con la gestión local y el departamento de marketing global, e implementar planes/proyectos tácticos de apoyo.
About the Role
Location: Ciudad de México
Local Brand Managers OR global / regional / local sub-function specialists within a specific marketing sub-function.
Define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans/projects.
Responsibilities:
- Prepare content for integrated brand teams and launch teams.
- Responsible for the execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
- Lead the development of promotional activities in accordance with the internal guidelines of the SOP and the Code of Conduct.
- Monitor and control brand budgets, forecasts and expenses and evaluate the product marketing mix to evaluate profitability and results.
- Identifies area market information and opportunity through customer interactions
- Executes central marketing activities as well as initiated regional marketing activities
- Monitors product performance and external environment using appropriate tools and taking corrective action if necessary to meet business objectives
- Collaborate with Marketing and Medicine teams to maximize activities: - Scout Centers, KOLs and OLs by disease within the assigned territory - Identify specific needs for each patient segment and the implications of the disease for each of them within the assigned territory
Key Performance Indicators
Local brand managers OR global/regional/local specialists in sub-function within a specific marketing sub-function.
Define product strategy in accordance with local management and global marketing department, and implement supporting tactical plans/projects.
Work Experience
- Experience in the Prostate market in Mexico
- Multicultural experience
- Launch management and execution
- Project implementation
Skills
Digital Marketing
Marketing strategy
Product strategy
Asset Management
Product marketing
Product lifecycle management (Plm)
Understanding the healthcare sector
Experience in Priority Disease Areas
Commercial Excellence
Operational excellence
Customer orientation
Agility
Influence skills
Negotiation skills
Stakeholder participation
Stakeholder Management
Strategic alliances
Multifunctional collaboration
Language
English Proficiency
Benefits and rewards
Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards
Commitment to Diversity and Inclusion
Novartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.
Why Novartis: Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? http://www.novartis.com/about/strategy/people-and-culture
Join our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up: http://talentnetwork.novartis.com/network
Benefits and Rewards: Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: http://www.novartis.com/careers/benefits-rewards
Ajustes de accesibilidad
Novartis tiene el compromiso de trabajar y proporcionar adaptaciones razonables para personas con discapacidad. Si, debido a una condición médica o discapacidad, necesita una adaptación razonable para cualquier parte del proceso de contratación, o para des empeñar las funciones esenciales de un puesto, envíe un correo electrónico a [email protected] y permítanos conocer la naturaleza de su solicitud y su información de contacto. Incluya el número de posición en su mensaje.
